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Spam & UBE

What Is Spam?

Spam email, also known as junk email or unsolicited bulk email (UBE) involves the sending of nearly identical email messages to numerous recipients. Spam emails are normally unsolicited and are sent in bulk. Its exponential growth in recent years has led to restrictive legislation and the independent actions of ISPs to blacklist Email and IP Addresses thought to be guilty of sending Spam email. Therefore it is essential to follow all the requirements of the Law as well as the industry guidelines for sending email… otherwise it could prove very costly and disruptive to you and your business!

Good Practice Makes Email Marketing A Powerful Tool

With the application of good practice Email Marketing is a powerful tool in any marketing strategy as it can help generate increased sales, increased customers and significantly enhance your existing customer liaison and support services. And the added benefit is that it is extremely low cost and high value, being widely accepted as the cheapest method of communication. So potentially it has amazing advantages and benefits to be enjoyed. Therefore you must follow completely ALL the guidelines available in our Help Centre located in your Account User Area.

Bad Practice Can Lead To Your Email Address and IP Address Being Blacklisted

There are also some serious disadvantages, problems, potential legal actions, fines and Blacklisting that could very seriously harm your business operation if you break the widely-accepted rules and regulations that apply to any and all email marketeers. Blacklisting means that ALL your emails will be blocked from arriving at their multiple destinations with potentially disastrous effects on the functionality and sales of your business operation!. So always follow the rules, regulations and good practice without exception.

Regulations & Legislation

Always comply with the Law. You must always follow the current legislation regarding sending email as you could face legal action and heavy fines for breaches of such legislation. Therefore it is best to regularly research this legislation as it is your sole responsibility to comply with all requirements of the Law. However as a starting point for you, some useful information may be located at www.ico.gov.uk, www.legislation.gov.uk and www.ofcom.org.uk.

You Will Get Caught

And please do not think that you won't be caught if you aren't 100% genuine in your use of email marketing… as there are both automated investigation systems and complaints from recipients that can find you out… and remember that it only takes one complaint to get you reported to the appropriate organisations who might take immediate adverse action against you… but failure to cease bad practice will definitely get your email blocked and blacklisted permanently.

Keep-Up-To-Date

Always keep up-to-date with the different current legislation applying separately to sending email marketing to both consumers and businesses. It is your sole responsibility to do this.

Emails To Consumers

Never send emails to individual consumers who have not given you undisputed confirmable permission to send them marketing emails. They must be authentic subscribers.

Emails To Businesses

Never send emails to business consumers who have previously refused you permission to send them marketing emails.

Delete Unsubscribers

Always remember to permanently remove any email address from your database of email addresses that has sent you an Unsubscribe email message. Further sending of your emails to these email addresses can be reported by the owners of these email addresses to their ISPs or Anti-Spam organisations resulting in your Email address and IP Address being blacklisted… and you could even be prosecuted!

Delete Bounce Backs

When you get a 'bounce-back' of an email from an email address, permanently remove their email address from your database of email addresses. Further sending to these email addresses will be picked up by ISPs and identify your email as SPAM resulting in them permanently blacklisting you and blocking all emails from your Email and IP Address to any of their customers.

Anti-Spam Wording

Remember that anti-spam software used by the recipients of your emails and by their ISPs will reject your emails if the content of your email headers and email possesses words and phrases that they identify as Spam. Therefore the wording of your emails is critical. Visit our Help Centre located within your Account User Area to access useful information of words and phrases to be avoided in your emails.

Genuine Subscribers

Only send emails to genuine subscribers and never send emails to individual email addresses who are not genuine subscribers and who have not specifically provided you with their email address and permission for you to send them email.

Unsubscribe Links

Always have an unsubscribe link within your emails and immediately delete all unsubscribe replies. At the time of writing in October 2010 it is possible to send emails to business email addresses as long as you include a very clear 'UNSUBSCRIBE' link and message within your email. But you must remember to permanently remove their email address from your database of email addresses if they send you an Unsubscribe email message to advise you that they do not want to receive any more emails from you. Further sending of your emails to these email addresses can be reported by the owners of these email addresses to their ISPs or Anti-Spam organisations resulting in your Email address and IP Address being blacklisted… and you could even be prosecuted!

No To Mailing Lists

Always avoid purchased mailing lists as it is very difficult to differentiate between authentic permission-received email lists and those which don't have permissions but state that they do! But the effects of using a bad list could result in your Email and IP Address being permanently blacklisted and blocked on the internet as well as you and your business facing possible legal action and heavy fines.